The score given for a particular move depends on a number of factors:
Matching the master move will score 10 points as long as the master move was not deemed a blunder. What is considered a blunder will depend on the specifics of the situation, for example missing a mate in 10, and playing a mate in 5 would not be considered a blunder. Similarly, being up considerable material and playing a move that is only a pawn worse than the best move would not be considered a blunder, whereas playing a move that is a pawn worse than the best move in an even position could be considered a blunder.
When in the opening, a move which did not match the master move , but matched a relatively main line opening move (as decided by opening explorer statistics) would also receive a score of 10 (the same as playing the master move).
Moves which the engine thinks are significantly better than the master move receive up to a two point bonus, giving a maximum score of up to 12 points.
Moves which match neither a common opening move or the master move (or the master move was a blunder), are scored based on exmaning engine evaluations of the move you played , the best move available, and the move the master played. For example missing the master move in a position where your move is only deemed half a pawn worse than the master move in a position where you are still clearly winning would be given a higher score than playing the same move in an even position where a half pawn positional advantage might be an important factor.